The Stan James Review

Ed StormStarred Page By Ed Storm, 26th Sep 2012 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Gambling>Sports Betting>Bookmakers

A review of online bookmaker Stan James - one of the big British sportsbooks.

Introducing Stan James

Stan James was established in 1973 and is named after the two owners Steve James and Anne James, each one using the first two letters of their given name to make up Stan.

The majority of Stan James's business is online and on the phone. There are a very small number of street shops bearing the name Stan James (63 at present). The owners insist that there is no plan to increase the number of shops anytime in the near future.

The focus of this company has always been remote betting, and they have been listed as one of the most popular bookmakers worldwide for their online betting. A study conducted in 2010 concluded that Stan James had the best performing website, exceeded only by the sportsbook giant Paddypower.

Innovation is Key

This online bookmaker has managed to continuously be innovative in their presentations and offerings. Online betting was popular with Stan James devotees long before it was popular with the regular crowd. They focused on their online presence instead of securing more shops so the experience you will have here is very polished.

Imagine a small company (by comparison) that can easily compete with a giant such as Paddypower. Their in play betting is a very popular attribute that was developed and implemented by Stan James. You get up to the minute pricing while the sport is in game. You currently have three ways to play. You can call your bet in, online betting or visit a shop.

StanJames Pricing and Odds

Stan James does offer the best odds or very close to the best odds within the league which is nice. You really have to be on your toes when it comes to in game betting, for example the second goal odds are offered right after the first goal is made so they move through things very quickly.

Those great odds only apply to UK league sports, they can stand some improvement in other non UK league sports like hand ball, volley ball and other global sporting events, maybe they will work to improve that.

Being one of the most popular sportsbooks points to a couple of assumptions, they are trustworthy, they pay out as they should and the online betting service is reliable. Stan James has been around long enough to meet consumer demands by providing consumers with what they want.


There is nothing negative to say about Stan James other than those odds that affect global events. The site is easy to use the odds are always good and they are a trustworthy organization. This is a secure site that handles millions of transactions each year without incident.

StanJames Details

Address: Stan James, The Square, Marina Bay, Gibraltar
Tel: +350 200 44 002


Bookmaker, Review, Sportsbook, Stan James, Stanjames

Meet the author

author avatar Ed Storm
Hi my name is Ed and I primarily write sports and sports betting articles as well as the occasional article on other gambling niches.

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